Beyond ROI to EDR

A decade of filmmaking and marketing has shown that a simple Return on Investment (ROI) isn't quite enough. There are plenty of shortcuts to gain a positive ROI and to make your numbers look incredible. But that isn't what long lasting companies actually want.

Our focus isn't just the bottom line, but rather getting a real return while maintaining the quality standards that organizations need to be successful beyond today, this year, or the 5-year horizon.

Experience Driven Return (EDR) is focused on getting return but only on authentic and transformational experiences. It is possible to create cheap and poorly made AI ads to run before a Youtube video, but that experience won't drive longterm returns. It may give you ROI today, but will fall short quickly.

Alternatively, an organization can invest in a big budget ad that makes their customers feel, but doesn't give a return or enough of a return to be worth the cost.

Clapper Designs continuously looks to balance the return needed in the investments while looking to drive exceptional experiences that lead to retention and further gains. No get-rich-quick schemes or the fastest shortcut to live, but rather thoughtful, designed solutions with real return driven by exceptional experiences that meet your customers where they are at.

If you are looking for just ROI, there are plenty of agencies to provide that. But if you are looking to go beyond ROI to EDR, we would love to talk.